TIPS OF BRANDING AND MESSAGE DEVELOPMENT
Tell me about yourself. What does your organization or company do? Why should I engage or work with you? A solid branding campaign and message development can help you answer these questions with ease, and effectively. It’s often referred to as an elevator pitch for a good reason; in a short period you need to convey a strong message to capture the attention of the prospect/client/customer.
A good brand or message platform communicates a clear story and will always tell clients what they should expect when they work or engage with you. And it is what they will hold you to. If you don’t live up to the promise of your brand, your business can suffer. Conversely, if you deliver on the brand promise or experience, you’ll reap the rewards.
So how do you go about developing an effective brand story or messaging? Where to begin starts with where you begin. No effective strategy can be contemplated until the essence of what you do and who you are is defined with precision. What do we stand for? What are our values? Why do we do what we do? These whys will be critical to content creation in developing effective branding and messaging.
Equally important is authenticity. How do you create authenticity? Be real and honest. Connect through stories. Be consistent in your messaging, and your actions. Authenticity means you have values and morals that you stand behind, no matter what. Authentic brands walk the talk.
What sets you apart? Where are you winning? Where could we be better? Knowing these will help you tell a clear and compelling story. Companies and organizations with clear stories are able to move people’s emotions and attract new business or donors.
People invest in and do business with companies and organizations they understand and believe in. Content creation that tells a compelling brand story can move people to action. We’re here to support your corporate communication, corporate social responsibility, and branding and message development needs.